About Us

The ICON Group is a Los Angeles and Budapest based hospitality company. Born and raised in Los Angeles, ICON’s founder, Alex Hemingway, established the group in 2021, with an eye to creating experiences through food that people can’t live without. ICON’s vision was born out of a desire to bring high-end, thoughtful and detailed concepts to people first in Europe and ,eventually, all over the world.

ICON is rapidly expanding, with two new concepts that have opened in 2022 alone. Its multi-concept portfolio is uniquely positioned to cater to different markets while staying true to its core values, unforgettable food and palpable atmosphere. With an emphasis on food, feeling and experience, the company’s projects seek to reflect and impact the way people spend time together.

We work to be more than a drop in the ocean.